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This Above All: A Brief Memoir -- Edward R. Murrow as a News Colleague
Edward
R. Murrow and I shared nine years as working colleagues in the 1950s and early
‘60s.
My
dealings with him, except when he was traveling, occurred almost daily, and
most often involved editing the writing of Ed’s weeknights’ radio work. “Good
catch,” he’d say if one of us editors changed his script in a way that he
thought made it better — no stonewalling, no pride of ownership where quality
was improved.
Those
days and years in Ed Murrow’s company summon memories of a reporter who stood
in generosity to his colleagues when they were right. But he stood unmistakably
to us and to others about hewing to the larger, and often harder, ethics of our
work. Ed was mostly alone in that regard then, and perhaps still. I hope that
somewhere someone is coming along to be called journalism’s new ‘Mr Standfast’
to replace him?
Murrow
displayed to colleagues at CBS News and to the nation the inescapable need for
fact and clarity in selecting and reporting important matters that were at
times controversial, and — sometimes as a result — the need of speaking
plainly to unhappy bosses. At CBS, this meant Chairman William S. Paley and one
or two others.
Advertisers on his many broadcasts? Well, some, like Alcoa,
stuck with him; others, timid, dropped off. The need for bravery is not
confined to the newsroom.
Among larger stories of the time, we younger newswriters, as
well as the veterans, lived the consuming stories of the time: the Korean War,
the Cold War, the elections of Presidents Eisenhower and Kennedy, and much
else, including the national imbroglios involving Republican Senator Joseph R.
McCarthy of
Wisconsin
and the associated blacklisting of actors, journalists.
Some of those smeared sat at the next desk.
When Ed delivered his historic 1958 speech to RTNDA, we his
colleagues in
New York
hung on its words. One unyielding statement stood then and still stands now, a
bronzed warning in the virtual halls of journalism these many years later:
“Surely we shall pay for
using this most powerful instrument of communication to insulate the citizenry
from the hard and demanding realities which must be faced if we are to survive.
I mean the word survive literally.”
We
fellow workers listened. How many journalists still listen? How many actually
take up the heavier burdens that Ed Murrow set forth for us as hard truths?
Awards in the name of Murrow are welcome; today’s RTNDA question is: “What
would Murrow do?” None of us can know the answer to that. But this writer can
make a guess: Changing the ways that some of us now do our work— let’s
cautiously say ‘incompletely’ — in order to make that work more ethical,
more fair, more unafraid would be the response that Ed would most welcome.
Do
modern-day news broadcasts, Internet news reports, blogs, newspapers, or
what-you-will testify strongly to a passionately disinterested integrity?
(That’s uninterested — not disinterested.) Whatever the
answer to that question, it’s worth hoping that modern electronic reporting
will increasingly follow Murrow’s pattern and center on its highest duty:
informing our fellow citizens.
We
learned that the hard truth of Ed’s ’58 speech did have its effect on our
employers: sad to say, it antagonized them. Apart from Murrow, though, few
stood up to express unwelcome journalistic truths in the higher reaches of the
company. For one, this beginning writer, newly wed and with a young daughter,
at that time did not.
But
we are all fortunate that the Edward R. Murrow of the RTNDA speech still walks
and works in memory to generate inspiration (and perspiration) in journalists.
It’s a spirit that perpetuates the living Murrow who once walked and worked
among a lucky band of us in a tiny CBS newsroom on the 17th floor of
485 Madison Avenue
in
New York City.
We
in that place, in that era unique to journalism, received an ultimate, an unmatchable,
gift: we were there.
We
lived at a psychological ethical center where we worked while we learned the
indispensables of our profession amid the unending clatter of huge, black wire
service machines that spewed coils papered in news, now long gone. Once, I
returned to that Madison Avenue newsroom, now a tidy business office.
It
was full of ghosts.
Those
surroundings, and Ed Murrow, and all of those people who came to live their
ethics on the job, most of them now also gone, remain part of my better self
forever.
Murrow’s
own persona on the air, in itself, implicitly conveyed his convictions about
reporting. He was usually unwavering in his ethical command — but not
invariably. Like the rest of us, he had imperfections: he anchored the
lightweight Person to Person, and he
did not stand strong in the firing of his longtime European fellow reporter,
Bill Shirer. When
New York
employees joked about forming a ‘Murrow Ain’t God’ club, Ed learned of it and
tentatively asked if he might join.
Rare
exceptions aside, Edward R. Murrow displayed and dispensed this: don't fail;
hang tough on reporting; breathe fairness; avoid falsity and fakery; select and
report news on the basis of its importance to the lives of the citizens.
Like
Ed, many of us have learned that journalistic adversity will at times involve
standing fast to employers, advertisers, sales people, accountants, and others
around us. I believe one fact, as surely as I believe that Ed Murrow also
believed it: In the truest sense, all of these non-journalists adjacent to us
in the news business are the journalist’s servants: They work with us,
and they get us paid. But we tend to forget that they must also serve; they
must rise to find ways to let us give the best of what we have to offer.
If
they do not do this, they cannot properly exist.
So,
if we can put all that has been bequeathed to us by Ed Murrow into a single
phrase, that phrase must be ‘integrity unafraid.’
It’s
common knowledge that some among us dismiss matters like those discussed here,
and people like me, as “old media.” I don’t mind the name-calling, but the
charge won’t fly, now or ever. Today’s varied “new media” are, and will always
be, simply carriers of what we do as journalists.
Yes,
technology changes; yes, sociology changes. So do most other building blocks of
society. But any discussion of Ed Murrow must center on something quite
different: the elements of high journalistic quality.
Those
ethical elements endure; they cannot change.
And
those among us who are glad to consider themselves Ed Murrow’s heirs won’t
— can’t — stop working to instill his news practices more bravely and
better.
Over
my 35 years in broadcast news at many levels, I may have met some of Murrow's
tough tacit tests. I surely failed others. It all led to a final exquisite
irony: Eventually CBS News directed me to create a senior position — Vice
President, News Practices — that effectively paid me to work with my
colleagues worldwide to do justice to the undying demands that Ed Murrow made
on everyone who labors at reporting the news — not least, himself.
This
above all: Service to the citizen is the journalist’s highest duty.
Ed
Murrow looks over the shoulder of each one of us.
-- Emerson Stone worked at CBS
News from 1952 to 1987.
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