From Mashable:  Celebrities like Martha Stewart and Bill Gates might find Facebook high maintenance, but the world’s largest social networking site can be invaluable to journalists. Facebook gives reporters a means to connect with communities involved with stories, find sources, and generate leads. For media companies, Facebook is a way to build community and reach a larger audience.

Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.

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How to find leads on Facebook
How to find sources on Facebook
Reach audiences
Create community
Resolve Ethics Issues