News Releases
Creative Coalition Supports Open Government In Sunshine Week PSAs Produced by RTNDF
Washington
-- A series of broadcast
and print public service announcements featuring 13 actors speaking about the
importance of open and accountable government has been produced for Sunshine
Week, March 16-22, and can be used throughout the election season in conjunction
with the Sunshine Campaign. The PSAs were developed by the Radio-Television News
Directors Association and Foundation, and the American Society of Newspaper
Editors, in cooperation with The Creative Coalition, with support from the John
S. and James L. Knight Foundation.
The actors are high-profile members of The
Creative Coalition, a leading public advocacy arm of the entertainment industry.
Appearing in the announcements are Barry Bostwick, Connie Britton, Saffron
Burrows, James Eckhouse, Louis Gossett Jr., Sharon Lawrence, Camryn Manheim,
Izabella Miko, Andy Milder, Ron Rifkin, Richard Schiff, Judy Tenuta and Joan Van
Ark.
The broadcast public service announcements are on RTNDA.org, and are being
distributed by ABC, CNN, CBS, Fox, NBC, Telemundo and Univision to their
affiliates. To download broadcast-quality versions of the television ads, visit
RTNDA's Sunshine Week page, www.rtnda.org/pages/media_items/sunshine-week-2008939.php
"Last year, more than 11 million Americans
saw the Sunshine Week public service announcements on television," says RTNDA
president Barbara Cochran. "Hearing
the Sunshine message from some of their favorite stars is bound to make a strong
impression on the public."
The announcements may be used on
television, on radio, in print or online by any Sunshine Week participant. They
join two sets of previously released Sunshine Campaign public service ads:
television and radio spots in English and Spanish featuring a variety of people
talking about their right to information, http://www.rtnda.org/pages/media_items/sunshine-week-2008939.php
and print and web ads in English and Spanish using the Sunshine Campaign
graphics and "spokesmammals" Ronnie and Donnie, http://www.sunshineweek.org/sunshineweek/printwebads08
Sunshine Week is a national initiative that encourages
dialogue about the importance of open government and freedom of information. Led
by print, broadcast and online journalists, participants include civic groups,
non-profits, schools, libraries, scientists, government officials, actors and
many others. The Sunshine Campaign is a yearlong effort to have candidates for
all levels of office--from the presidency to city council--discuss their
position on government access issues.
Back
