In the News

Dirty Politics: Unpleasant, But Effective

Advertising professor’s research finds voters’ bodies recoil at negative political advertising; brain remembers negative messages.

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Resources:
• Texas Tech, Office of Communications and Marketing

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RTNDA Launches A Member-Centric Web Site

Magid Morning Factsâ„¢ 10/18/07

The Radio-Television News Directors Association has unveiled a revamped Web site (www.rtnda.org) with the goal of creating a place where its members can interact with and learn from each other. The redesigned site replaces a format first created in 1999, and it features a host of new elements in addition to a reworked interface and format.

 

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Resources:
• Magid Morning Factsâ„¢

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