WAVE 3-TV “Could not be Happier” with New Set from Devlin Design Group

April 9, 2008

Louisville, KY:   The Louisville market gets more than its share of severe weather.  But now the market’s being shaken up in another way – with WAVE-TV’s new HD-ready set from Devlin Design Group.  The NBC affiliate’s new look preserves their current 4:3 picture, while allowing them to expand to HD’s 16:9 in the future.

“All of us at WAVE 3 could not be happier with the final outcome of this set,” said Lee Eldridge, WAVE-TV’s News Director.  “We were firm in our vision of desiring depth, versatility and a command presence with weather.  DDG really came through.”

“The enthusiasm for this set from the WAVE 3 staff has been extremely positive and has created urgency in the presentation of our newscasts,” said Dan Foos, Operations Manager for WAVE-TV.  “The set compliments our news brand in reporting severe weather and breaking news, highlighting both our talent and technical expertise.”

“Versatility was definitely the key to this project’s success,” said Dan Devlin, DDG’s Creative Director.  “WAVE 3 needed a set that would set a new broadcast standard in the marketplace right now – and allow them to shine in when they switch to HD.  The WAVE 3 team’s commitment to staying competitive, along with their long-range vision for their station, made for a great partnership.”

“DDG was attentive to our vision and open to the changes we threw at them during the design process,” said Eldridge.  “We feel this set truly supports our product and how we prefer to deliver that product live to our viewers.”  He added, “Not to mention the fact that we’ve already seen our competition attempt to copy its style and use.”

DDG is known for its innovative, award-winning design in 4:3, HD and virtual. The firm created the HD Newsroom set for WRAL-TV, the first U.S. station to broadcast in HD, along with many other national and international broadcasters.  DDG is known worldwide for its experience and expertise in creating scenic design specifically designed for the HD environment.

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Contact:  Dan Devlin

Creative Director

ddevlin@ddgtv.com

970-453-9360 ext. 224

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