The Coaching Company Launches The Desktop Coach™

May 15, 2008

Dallas, Texas—The Coaching Company, one of the industry’s leading newscast consulting and coaching firms for more than two decades, debuts the first and only on-line interactive coaching system. “With The Desktop Coach™, managers and their talent coaches can evaluate and manage talent for real breakthrough performance,” said TCC President and Founder Barry Nash. “And it is powerful and comprehensive enough to support do-it-yourself coaching for those who are interested in that,” said Nash.

The Coaching Company introduced the new system at the RTNDA/NAB in Las Vegas in April. “There was quite a buzz among news managers who previewed The Desktop Coach™,” said TCC’s Jonathan Knopf. “It assesses talent in the areas research has shown matter most to viewers. And it provides the resources managers need to give their on-air talent best practices feedback on a regular basis.”

“With the Performance Tracker feature of The Desktop Coach™, the news manager or talent coach generates a roadmap for growth and improvement in the key areas of performance.” Nash said. “And it doesn’t matter whether someone has two years or 20 years experience. The system is as relevant for the best of the best as it is for beginners. From an HR perspective, everyone is getting feedback based on an equal set of standards. And the system also helps news managers track and schedule follow-up assessments,” Nash continued.

In an environment where news budgets are wound tight, The Desktop Coach™ ensures that anchors and reporters can continue to get the help they need to get better on-the-air. Stations do not have to be TCC consulting and coaching clients to use it. “Everyone we met with in Las Vegas agreed the timing couldn’t be better for a system that is both affordable and powerful,” said Knopf. “While The Coaching Company is always ready to come into a television station and personally work with on air talent, we understand budget restraints and loyalty to relationships with other firms. With The Desktop Coach™, you don’t have to sacrifice either. It makes great financial sense and the return on investment is incredible. And for stations who are interested, we even include a free coaching visit to train the staff on the system,” Knopf said.

“We also re-vamped our website, www.coachingcompany.com to be a true talent development resource and not simply a tool to market our company,” said Nash. “Anyone can access our “Master Class” file of performance recommendations. And Desktop Coach™ clients will have password access to TCC’s library of fundamental and advanced Best Practice recommendations.”

“We’ve been coaching talent at all levels for over 25 years. We know what is important and we know what works,” Nash said. “Whether you hire a professional talent coach or do-it-yourself, The Desktop Coach™ will dramatically increase your chances of making your talent better in the waysthat matter most.”

For more information, contact Barry Nash or Jonathan Knopf at 214-520-2000 or visit The Coaching Company website at www.coachingcompany.com. If you would like a personal demo of The Desktop Coach™ and Breakthrough Performance Tracker, contact Jonathan Knopf at 732-995-8707 or jonathan@coachingcompany.com.

Contact: Patty Pressley

(214) 455-5676

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