Stephen Arnold Music Develops Extensive Music Package for Weatherbug

Dallas, TX – February 28, 2008 – Demonstrating the breadth of its music production capabilities beyond traditional broadcast, Stephen Arnold Music has completed a custom music package for WeatherBug®, the leading provider of weather information and services. The package, which will be used for WeatherBug’s Internet video casts for both its Web site and VCAST products, responds to the larger growing demand for original music designed specifically to brand Internet content.

Tapping a rich history of aurally branding networks, television stations, advertising agencies, film and video game companies worldwide, Stephen Arnold Music was asked to develop a sonic brand and several music themes for WeatherBug. The music was designed to serve three primary elements on their Web site—National Weather Outlook, Live and Local Weather, and Severe Weather—and was delivered in a variety of timings and formats, as some of WeatherBug’s online video weather reports are automated.�

“The music had to make a strong, quick statement on the intros and then segue into a loopable music bed for automated virtual video casts,” said Chad Cook, Vice President of Creative Services for Stephen Arnold Music. "Working within such parameters can certainly be challenging, but it’s a challenge we particularly enjoy and met head-on with this project.”

Cook, along with Clay Lorance, produced the music, and Lorance also serviced as Engineer/Post Production.

WeatherBug’s new sonic brand and themes will be available on the WeatherBug Web site (http://www.weatherbug.com) and may also be heard on WeatherBug’s VCAST products on Verizon beginning this week.

About WeatherBug
WeatherBug (http://weatherbug.com and http://weatherbugprofessional.com) ensures that individuals, schools, businesses and government agencies receive the most precise live weather information, the most relevant weather reports, and the earliest weather warnings to safeguard property, lives and to plan with confidence. WeatherBug data is unique as it is the only live, neighborhood weather available anywhere. WeatherBug is a brand of AWS Convergence Technologies, Inc. (http://www.aws.com).�

About Stephen Arnold Music
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company's Sonic Branding approach to music production – blending original music compositions with distinct tones and special audio effects – is at the core of its promise of amenable staff and quality service in delivering the sounds of success for all projects. For more information, please visit http://www.stephenarnoldmusic.com.

Comments

Add Comment