Bitcentral Hires Mauro Dresti as Vice President of Product Management

FOR IMMEDIATE RELEASE

Bitcentral Hires Mauro Dresti as Vice President of Product Management

Surging innovators of digital news production solutions hire 20-year high-technology development veteran, Mauro Dresti, to propel flagship end-to-end products

IRVINE, CALIF. - February 12, 2008 - Bitcentral, Inc., a leading provider of news production, archiving and distribution solutions to television stations, announced today that Mauro Dresti has joined the company as Vice President of Product Management.

Dresti brings more than 20 years of experience in high technology development, introduction and management for Fortune 500 and other publicly traded companies. He reports directly to Fred Fourcher, President and CEO of Bitcentral, and will manage the company's flagship Precis and Oasis digital broadcast newsroom solutions. In addition, Dresti will manage vendor and partner relationships; coordinate pertinent internal support functions, including development, customer support and sales; as well as direct Bitcentral's product information development and dissemination.

"Bitcentral is committed to changing the landscape of broadcast news through efficient, reliable and cost-saving technology solutions that help newsrooms stay competitive and ahead of the curve," said Fourcher. "Mr. Dresti's extensive experience in driving emerging technologies into positions of prominence will add even more strength to our team, enable us to pay that much more attention to detail with regard to our clientele's individual needs and further enhance our relationships across the board. He has the characteristics and skills to ensure that our continued growth will catapult Bitcentral to new heights in the broadcast news industry."

"Bitcentral is poised to become the premier innovator of digital end-to-end newsroom solutions," said Dresti. "The company's dramatic growth and leadership in the broadcast news market is a testament to its understanding of how newsrooms really work, what they need to do to remain competitive and how they may realize the vision of the newsroom of the future. I look forward to working with the Bitcentral team to support the needs of an industry that continues to streamline itself thanks to advanced technology applications tailored to meet its needs."

Previously, Mr. Dresti made an impact at Cisco-Linksys, Inc., where he was responsible for emerging technologies and bringing to market a network-area-storage (NAS) device. Prior to Cisco-Linksys, Dresti was in charge of launching the award-winning NEVO wireless remote from concept to market at Universal Electronics, Inc. Earlier in his career, Dresti helped develop vehicle charging technologies at Southern California Edison Co., working alongside major automakers. He also holds a number of technology patents.

About Bitcentral, Inc.

Bitcentral provides innovative solutions that transform the management, production and distribution of the news. Established in 1987, Bitcentral delivers cutting-edge turnkey systems that combine proven broadcast and network computing technologies to enable end-to-end digital workflows. With a growing suite of solutions, Bitcentral changes the way broadcast news does business.� Bitcentral is headquartered in Irvine, CA.

For further information, contact Bitcentral, Inc. at: 18872 Bardeen Avenue, Irvine, CA� 92612; Phone: 949.253.9000; or visit the company's website at www.bitcentral.com.

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Media Contact:

Andrew De Lara
CHAN & ASSOCIATES, INC.
Ph: 714.447.4993, x105
Email: andrew@chanandassoc.com

*All trademarks or trade names mentioned are the property of their respective owners.

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