Read Testimonials from 2007 Attendees

Exhibitors

Reach over 1,300 news directors, executives, general managers, and reporters by exhibiting at RTNDA@NAB! Your company is guaranteed maximum exposure and one-on-one facetime with the decision makers in the newsroom but allows you to be close to the biggest media convention in the world, the NAB Show. It's the best of both worlds. Contact Rick Osmanski at 202.467.5200 or ricko@rtnda.org. Click here for more info.

Sponsors

RTNDA@NAB is the best opportunity to get your company's name in front of 1,300 potential new customers. Want to make sure that they remember your name and company when they get back to the newsroom? Sponsorship, coupled with exhibiting on the RTNDA@NAB showfloor, is the best way to reach this unique and powerful audience. Contact Thomas J. Corcoran at thomascorcoransr@yahoo.com or 440.543.1548. Click here for more information.

Map our your schedule at RTNDA@NAB with the preliminary program below!

Saturday, April 12
5 - 7 pm	RTNDF RIAS Reunion Reception Journalists who have received RIAS sponsored fellowships to Germany will reunite at this reception. Sponsor: the RIAS Berlin Commission, German/American Journalist Exchange Program.
Sunday, April 13
8 am - 4 pm	Network and Group Meetings
9 am - 3 pm	Jump-Start Your Journalism Interactive Session for New Professionals and Students Back again by popular demand, this highly interactive and practical program is designed for college students and TV journalists who are new to the profession. The Poynter Institute's Al Tompkins will help you learn to write clearer and stronger stories, find memorable soundbites, learn how to find laser focus for your stories and develop skills for making tough ethics calls on deadline. Pre-registration is required and attendance is limited to 75 individuals. The cost for this program is $25 per person in addition to your RTNDA@NAB registration fee. Lunch is included. To register, visit RTNDA.org. Sponsors: RTNDF.
11 am - 6 pm	Registration Hours
4 - 5:30 pm	Opening Session: Leadership Lessons for Breaking News Coverage Local news plays a vital role during a crisis. Hear from news managers about how they led during critical times, including the Minnesota bridge tragedy, Southern California fires and the Virginia Tech shooting. They'll help your newsroom prepare before breaking news happens, and show you how to take care of your staff, devote resources to your web coverage and recruit your non-news personnel to help. The panel will also discuss ethical issues and decision-making concerning user-generated content, and give advice on working with public information officers and emergency management personnel. Moderator: Kyra Phillips, anchor, CNN Newsroom, CNN, Atlanta. Panelists: Julie Chin, news director, KNX-AM, Los Angeles; Shane Moreland, news director, WTKR-TV, Norfolk, VA; Lindsay Radford, news director, KSTP-TV, Minneapolis. Producers: RTNDF's News Leadership Project, Kevin Benz and Mark Willis. Sponsor: McCormick Tribune Foundation.
5:30 - 6:30 pm	Opening Reception Join your colleagues for food and refreshments as we kick off another show! Sponsor: Disney Parks.
Monday, April 14
7:30 am - 4 pm	Registration Hours
7:45 - 8:45 am	Business Meeting Breakfast RTNDA Chairman Bill Roswell will bring members up to date on RTNDA activities, and RTNDA board candidates will speak.
9 - 10:15 am	All Industry Opening Ceremony Charles Osgood, anchor of CBS News Sunday Morning and of CBS Radio Network's The Osgood File, will be honored with the NAB Distinguished Service Award. This event includes NAB President & CEO David Rehr’s State of the Industry Address. Sponsor: Accenture.
9 am - 5 pm	Exhibit Hours
10:30 - 11:45 am	Concurrent Programs Leading Change in a Digital Newsroom Your customers are changing the way they get their news. So why does your newsroom still act and look as it did 10 or 20 years ago? If you’re hiring the same types of people for the same jobs, you’re falling behind. The newsrooms that will thrive (even survive) in the years ahead are those ready to rebuild themselves from the inside out. We need journalists with new skills. We need new equipment. Most of all, we need leaders who have the vision, the courage and the will to lead through the changes that are sure to come. At this leadership-focused session, you’ll hear from news directors and industry leaders who are helping newsrooms make those necessary changes. Moderator: Steve Safran, senior vice president/media 2.0, Audience Research & Development, Boston. Panelists: Caroline Bleakley, news online manager, KLAS-TV and lasvegasnow.com; Las Vegas;Steve Safran, senior vice president/media 2.0, Audience Research & Development, Boston; Adam Symson, vice president/interactive, E.W. Scripps Television Station Group, Cincinnati; Marian Pittman, news director, WSB-TV, Atlanta. Producer: RTNDF’s News Leadership Project and Chip Mahaney. Sponsor: RTNDF’s News Leadership Project and McCormick Tribune Foundation. Does Your News Audience Research Data Reflect Your Newscasts? What viewers see in their newscasts is often different than what they think they see. This difference between perception and reality is costing you ratings points daily. Discover how to use content analysis of your own product to improve story content, format, promotion, talent performance, operational procedures, and ratings. Panelist: Harry Kovsky, Harry Kovsky, Inc., Cedarlawn, NY. Producer: Bob Long, vice president and news director, KNBC-TV, Los Angeles. Exhibitor Showcase Session Classroom: Covering Sports When You're Shut Out of the Arena Sporting organizations are adding greater restrictions. The NFL, NASCAR, NCAA and others have tightened restrictions on use of video and reduced or denied access to non-rights holders. What can we do to slow the trend? Meanwhile, how can you cover an event when you don't have credentials? Should you cover it anyway? Panelists: Janice Gin, associate news director, KTVU-TV, Oakland, CA; Kathleen A. Kirby, partner, Wiley Rein LLP, Washington; Tim Moushey, news operations manager, WBNS-TV, Columbus, OH; Fred Nation, executive vice president of communications, Indianapolis Motor Speedway, Indianapolis; Greg Shaheen, vice president, men’s basketball, National Collegiate Athletic Association, Indianapolis. Producer: Kevin Finch, news director, WISH-TV, Indianapolis. Mobile, Digital & Syndicated Content Check out the latest trends in mobile and digital content from across the country and the cutting edge technologies that will help you streamline the dissemination of digital news. You'll learn techniques for increasing the next (now) generation of news consumers and leave with the knowledge to deliver new content using the most cutting-edge technologies. Moderator: Jaime Spencer, director, Magid Media Labs, Frank N. Magid Associates, Marion, IA. Panelists: Bill Burke, director, AP online video operations, deputy director, ENPS, Associated Press, Washington; Jimmy Goodmon, vice president & general manager, CBC New Media Group LLC, Raleigh, NC; Sandy Malcom, executive producer, CNN.com Video, CNN.com; Atlanta; and Erik Schwarts, co-founder and head of product, Foneshow, Truro, MA. Producer: Lane Beauchamp, managing editor, CBS Television Stations Digital Media Group, New York.. Turn Everyday Events Into Memorable Stories Make visually dull stories like news conferences and speeches pop off the screen with tips from The Poynter Institute and some of our other best thinkers. Poynter's Al Tompkins and CBS News photojournalist Les Rose have taught thousands of journalists the secrets to powerful storytelling, even when there is almost nothing to shoot. Learn how to make the problem story work for you. Facilitators: Les Rose, photographer for CBS News, Los Angeles; Al Tompkins, broadcast/online group leader at The Poynter Institute, St. Petersburg, FL.
11:45 am - 12:30 pm	Unopposed Exhibit Time
12:30 - 2:15 pm	TV Luncheon Bob Barker, retired host of the renowned CBS game show The Price is Right, will be inducted into the NAB Broadcasting Hall of Fame. Barker retired from The Price is Right in June 2007 after 35 years as the show’s host. Named the "greatest game show of all time" by TV Guide, the series is the longest running game show in TV history and has been one of the highest rated daytime shows during Barker’s reign.
2:30 - 3:45 pm	**NEW EVENT**Ice Cream Social In The Exhibit Hall Join friends and colleagues for ice cream in the the RTNDA@NAB Exhibit Hall.
4 - 5:15 pm	Concurrent Programs Tough Talks for Top Managers: Live! Do you put off having difficult conversations-or plunge into them unprepared and regret it later? In this freewheeling session, the audience will suggest "difficult conversation" cases, hypothetical or real. The Poynter Institute's Jill Geisler and a team of newsroom managers from the RTNDF Leadership Coaches Project will act out cases in a live-at-the-Improv format. They'll demonstrate how to stay on point, deal with emotion, listen for important cues and end a difficult conversation with the best possible results. Their practical tips will sharpen your skills, helping you and your staff. Facilitator: Jill Geisler, leadership and management group leader at The Poynter Institute, St. Petersburg, FL. Panelists: Brian Bracco, vice president of news, Hearst-Argyle Television, Inc., Kansas City, MO; Marci Burdick, senior vice president broadcasting & cable, Schurz Communications, South Bend, IN; Scott Libin, news director, WCCO-TV, Minneapolis; Andrea Parquet-Taylor, news director, WXYZ-TV, Detroit. Producer: RTNDF. Sponsor: McCormick Tribune Foundation. Making User-Generated Content Part of Your Overall Strategy, Online and On Air Around the world, ordinary people contribute photos, videos and content to the news and information landscape. The citizen journalism movement is gaining momentum and relevancy, but are they competing with mainstream news organizations or collaborating with them? Hear from the players; what, why and how they are doing it and what it means for your newsroom. Are they pioneers in building an architecture of participation for people who want to create and contribute to news or are they just more white noise in an already crowded news landscape? Moderator: Jan Schaffer, executive director, J -Lab: The Institute for Interactive Journalism, College Park, MD. Panelists: Dan Beckman, creative executive-collective journalism, Current TV, San Francisco;Rosemary Danon, CEO, Citizen Correspondents, Visalia, CA; Maximilian Duke, manager, interactive media, WPBT-TV, Miami; Mitch Gelman, senior vice president and senior executive producer, CNN.com, Atlanta. Producers: Bob Long, vice president and news director, KNBC-TV and Jan Schaffer. Win the Weather War Utilizing the latest technology to improve your weather coverage is essential in a competitive market. Learn proven strategies from top weather forecasters and producers who have improved their coverage and "own" the weather, both on air and online. Topics will include the issues of overstating forecast accuracy, the precision of TV weather radars and how to improve a station's weather product while staying within budget. Panelists: Peter Dykstra, senior executive producer, CNN U.S., science and technology, CNN, Atlanta; John McLaughlin, chief meteorologist, KCCI-TV, Des Moines, IA; Dr. Joel Myers, founder and president, AccuWeather, State College, PA. Producer: Hudson Mack, , news director, Chum Television, Victoria, BC. Global Goods, Local Impact: Understanding Today's Retail Reality Walk through any retail store in America today and you'll find a virtual United Nations of products. Whether its toys and drugs made in China, shirts sewn in Cambodia or diamonds and precious metals mined in Congo and Sierra Leone, foreign-made goods are America's retail reality. Who is responsible for ensuring consumer safety in a globalized world? What are the ethical implications of products made using child labor or to fund an armed conflict? How do these goods impact American trade and local economies? How can reporters effectively cover the local influence of global products? Policymakers and consumer specialists will help journalists gain a greater understanding of the international frameworks that guide global product safety and security. News managers, consumer reporters and investigative teams will walk away with concrete story ideas for helping their audience understand today's retail reality. Moderator: Simon Marks, president and chief correspondent, Feature Story News, Washington, DC. Panelists: Roberta Baskin, director, l-Team, WJLA-TV, Washington; Kerry Sanders, correspondent, NBC News, Miami; Gretchen Stanton, senior counselor, World Trade Organization, Geneva. Producers: RTNDF, Keith Porter, The Stanley Foundation. Get Hired! This informative session will arm students with the ammunition needed to battle the competitive broadcasting job market. Recognizing there's a huge difference between being book smart and street smart, this session shares insider secrets on what it's really going to take to land that first job. You'll hear from news directors of all market sizes about what they're looking for on a resume tape, tips on conducting an effective job hunt and how to avoid the pitfalls that will kill your chances of getting a job. Moderator: Denise Dowling, assistant professor, University of Montana, Missoula, MT. Panelists: Neal Bennett, news director, WVIR-TV, Charlottesville, VA; Chris Carl, news director, WDEL, Wilmington, DE; Mark Kraham, news director, WHAG-TV, Hagerstown, MD; Jerry Post, executive news director, KXLY-TV, Spokane, WA. Producers: Denise Dowling and Mark Kraham.
5:30 - 7:00 pm	Paul White Award Ceremony and Reception RTNDA honors ABC correspondent Sam Donaldson with the 2008 Paul White Award.
Tuesday, April 15
7:30 am - 3 pm	Registration Hours
7:30 - 8:45 am	**New Day and Time** Joint RTNDA/NAB Super Session & Breakfast: Election 2008 - The Home Stretch — Barron Room As issues heat up and the campaign trail grows hot, it is important to hear the messages, ask the questions and inform your viewers. Discussions with party leaders and television politicos may help confirm or cause you to revisit the station's election coverage and outreach efforts. From appointing a national chief technology officer to revamping traditional White House communications strategies, the ideas and positions of early spring's front runners could change many of the established procedures of the day-to-day business of broadcasting. Moderator: John King, chief national correspondent, CNN, Washington. Panelists: Ron Allen, correspondent, NBC News, New York; Sam Donaldson, correspondent, ABC News, Washington; Linda Douglass, contributing editor, National Journal Group, Washington; John Harris, editor in chief, Politico.com, Washington; Peter Maer, White House correspondent, CBS News, Washington. Producers: RTNDA and NAB.
9 - 10:30 am	Concurrent Programs Beating Burnout: How Newsroom Leaders Manage Employee Stress Stress is a mainstay for broadcast newsrooms. The adrenaline flow of high-stress breaking news can make good journalists great, or it can break even the most hardened veterans. Today's newsroom environment of multi-tasking in multi-platforms allows one journalist to do it all but "doing it all" has a price. In this session you will learn how to identify the signs of employee stress and you will discover tips for taking care of your people and taking care of yourself. Facilitator: Kevin Benz, news director, News 8 Austin, TX. Producers: RTNDF's News Leadership Project and Kevin Benz. Sponsor: McCormick Tribune Foundation. The Digital Conversion Countdown: It's Later Than You Think With less than 10 months to go, have you developed a strategy for converting to a digital newsroom? There are technical and financial pitfalls to avoid as well as tips and tricks for using the best available and upcoming technology. How to budget and how to adjust your storytelling and production in an HD world should be on the minds of everyone affiliated with the news. Don't dread the countdown-prepare now. Moderator: Dave Sirak, news operations manager, WFTV, Orlando, FL. Panelists: Bob Hesskamp, Senior Vice President -CNN Broadcast Engineering & Systems Technology, Atlanta; Chris Jadick, news director, WFTS-TV, Tampa, FL; Mack McLaughlin, CEO, FX Group, Ocoee, FL; Anita L. Wallgren, program director, TV Converter Box Coupon Program, National Telecommunications and Information Administration, U.S. Department of Commerce, Washington. Producer: Dave Sirak. Going Local…in a new direction Local media companies need to redefine what is news online and leverage technology to draw in new audiences and revenue. Web initiatives at most stations are under the command of news directors ... but are they ready to develop content outside the traditional TV model? Hear from innovators at local stations about creating communities and connecting in unique ways with high-value audiences. And learn how news directors can - and must - embrace these new opportunities to succeed. Moderator: Dan Shelley, director, Digital Media, WCBS-TV and wcbstv.com, New York. Panelists: Cory Bergman, director of digital media, KING5.com and NWCN.com, Seattle; Jacques Natz, director of Digital Media Content, Hearst-Argyle Television, New York. Producer: Lane Beauchamp, managing editor, CBS Television Stations Digital Media Group, New York. Get Down to Business: Dollars and Sense Reporting Money matters to your audience. It's what they talk about at the dinner table, it keeps them up at night and it's an area where they rely on you to keep them informed. You know business reporting is important. From the State of the Union to the state of the neighborhood, everyone pays attention to headlines about the economy, credit card debt, interest rate cuts, sub-prime mortgages and the impact of rising gas prices. Whether you have business beat reporters or general assignment reporters, you can succeed in translating economic headlines into meaningful information for your audience. Get your station prepared to tell these stories. Learn how to spot major trends, understand the relationship of the economy to the 2008 election, and be confident in covering this fundamental topic in your market. Moderator: Stuart Varney, anchor, FOX Business Network, New York. Panelists: Patti Dennis, vice president/news director, KUSA-TV, Denver; Lynn Jimenez, business reporter, KGO-AM, San Francisco, author, Se Habla Dinero?: The Everyday Guide to Financial Success; Carrie Schwab Pomerantz, chief strategist, Consumer Education Charles Schwab & Co., Inc., president, Charles Schwab Foundation, San Francisco; Stuart Varney, anchor, Fox Business Network, New York. Producers: RTNDF and Patricia A. Seaman, National Endowment for Financial Education. Sponsor: National Endowment for Financial Education. Going Solo This "hands-on" training program will focus on the multiple skills needed to be a successful VJ. Via a series of video tutorials, attendees will be presented with the basics of shooting digital video, non-linear editing, lighting, writing, producing and talent performance. Attendees will view a short video focusing on "A Day in the Life," of a working news VJ. Select members of the audience will be asked to participate in "live" demonstrations of shooting interviews, performing stand-ups and reading copy. One pre-selected volunteer will be asked to shoot and edit a story the day before the session. That story will be shown during the session and the audience will have an opportunity to critique the work. Facilitatosr: Pete Liebengood, president, OnQCo, Redwood City, CA and Paul Sulsky, owner, Solar Software LLC, Avid/Apple certified instructor and editor, Baltimore.
9am - 5 pm	Exhibit Hours
10:45 - Noon	Concurrent Programs Coaching Young Talent Everyone wants to see young talent perform at the top of their game, but how are you coaching them to success? In this session we'll to teach you how to coach talent, because we know you can't afford an outside consultant. Learn how to approach your staff and which techniques you can use as soon as you return to your newsroom. Panelists: Terry Anzur, talent coach, Terry Anzur Coaching Services, West Covina, CA; Jolene DeVito, coaching specialist, Talent Dynamics, Irving, TX; Tony Martinez, performance & long form production coach, The Coaching Company, Dallas. Producer: Denise Dowling, assistant professor, University of Montana, Missoula, MT. Exhibitor Showcase Session Classroom: Tips, Tricks and 20 Widgets for Your Website One of the most important jobs of an online content manager is to drive traffic to the website. An easy way to do that is to make the site fun and interactive while maintaining relevancy. In just an hour, digital media managers will learn all the tips, tricks and important insider info to make their websites shine. Moderator: Steve Safran, senior vice president, AR&D, Natick, MA; Panelist: Jeff Parsons, director of content, Internet Broadcasting, St. Paul, MN; Producer: Lane Beauchamp, managing editor, CBS Television Stations Digital Media Group, New York. Wake Up Your Morning News Ratings The competition for morning news viewers is more intense than ever as stations beef up their morning news resources. See what some of the best morning newscasts in the country are doing to get viewers to tune in every day and keep them there longer than 20 minutes. Doug Drew of 602 Communications is a specialist in morning television news and he will show amazing clips from all over the country of the newest trends and most creative ideas in morning news. See how to develop morning anchors into highly popular morning show personalities, and learn how to get producers to stop producing with a yesterday/last night mentality and start producing with a "here's what's happening right now and here's what's ahead" focus. Facilitator: Doug Drew, 602 Communications, San Diego. Go Ahead. You Can Touch It Explore the latest in radio technology by attending this hands-on session. Have a mobile newsroom on a tight budget by learning what is being used now in the field by radio news reporters-flash recorders, mini discs, world telephones and more. Moderator: Randy Bell, news director, WMSI-FM, Jackson, MS. Panelists: Paul Foschino, senior marketing manager, Sony Electronics, Park Ridge, NJ; Donna Francavilla, freelance reporter, CBS Radio News, Birmingham, AL; Alex Stone, correspondent, ABC News Radio, Los Angeles. More Than Just a Reporter's Cap: The Many Hats Journalists Wear in the News Production Process From advanced newsroom automation systems to desktop, script-based editing systems, today's newsroom looks and operates very different from those of yesterday. The new look and feel is driven by increasing competitive pressures, and the need to produce more content for more distribution platforms, often with fewer people and a smaller budget. We'll take a closer look at the impact the latest technology has on the changing role of today's journalist and explore how new solutions integrate with existing technology. Panelists: Mary Ellen Hardies, senior producer, WCMH-TV, Columbus, OH; Jonathon Howard, director of broadcast and media publishing, Avid Technology, Inc.; Victoria Lim, multi-platform journalist, Tampa, FL; Dow Smith, associate professor, SI Newhouse School of Public Communications, Syracuse University, Syracuse, NY. Producers: Denise Dowling, assistant professor, University of Montana, Missoula, MT and Hudson Mack, news director, Chum Television, Victoria, BC.
12:15 - 1:45 pm	Radio Luncheon Legendary disc jockey Larry Lujack will be inducted into the NAB Broadcasting Hall of Fame, media innovator Robert W. Pittman will be the Luncheon Speaker and the 2008 NAB Crystal Radio Award winners will be announced; a must-attend for radio professionals.
2 - 3:15 pm	Concurrent Programs Your Leadership Tune Up: One-On-One Coaching Individualized leadership coaching is back by popular demand. Just stop in, sign up and sit down for customized coaching. It's all about you! RTNDF and The Poynter Institute's Jill Geisler have trained a team of radio and television news managers to teach and coach other managers. They're here to provide one-on-one advice on a range of leadership issues including difficult conversations, managing up, conducting feedback, recruiting, hiring and more. This session is reserved for newsroom managers only. Coaches: Candy Altman, vice president of news, Hearst-Argyle, Needham, MA; Kevin Benz, news director, News 8, Austin, TX; Brian Bracco, vice president of news, Hearst-Argyle, Kansas City, MO; Jill Geisler, group leader, leadership and management programs, The Poynter Institute, St. Petersburg, FL; Katherine Green, senior vice president, CNN International, Atlanta; Victor Hernandez, director of coverage, CNN, Atlanta; Desiree Hill, vice president of news development, Pappas Telecasting, Allen, TX; Rick Iler, news director, KSHB-TV/KMCI-TV, Kansas City, MO; Jeff Kiernan, news director, WBZ-TV/WSBK-TV, Boston; Angie Kucharski, vice president-media strategies, CBS Television Stations, New York; Harvey Nagler, vice president, CBS News, New York; Al Tompkins, broadcast and online group leader, The Poynter Institute, St. Petersburg, FL; Brian Trauring, news director, WTVG-TV, Toledo, OH; Stacey Woelfel, news director, KOMU-TV, Columbia, MO; Sheryl Worsley, news director, KSL-AM, Salt Lake City. Producer: RTNDF. Sponsor: McCormick Tribune Foundation. What's Legal Online? Navigate the murky waters of online legal rights as a panel of experts helps you steer clear of trouble. Learn the details regarding video, text, pictures and other content on your newsroom's website. What do you need permission to use? Where do you obtain permission? Is anything in the public domain free for use? Learn the preventative steps you can take to educate your staff before they find anything online and copy it! Get your questions answered by a distinguished group of legal professionals. Moderator: Kathleen A. Kirby, partner, Wiley Rein LLP., Washington; Panelists: Jerald Fritz, vice president, legal & strategic affairs, Allbritton Communications Co., Arlington, VA; Andy Siegel, assistant general counsel, CBS, New York; David C. Vigilante, vice president, Legal, CNN, Atlanta. Producer: Lane Beauchamp, managing editor, CBS Television Stations Digital Media Group, New York. Rush to Report: How Judgment Got Lost in Justice Maintaining a commitment to truth and accuracy is essential and is harder and harder each day in a 24/7 news world. We'll analyze the Duke Rape Case, what went wrong, what went right and the convergence of the legal and media worlds in one of the biggest stories in the news. Moderator: Tim Sullivan, vice president, TruTV, New York. Panelists: Aaron Beard, reporter, Associated Press, Raleigh, NC; Sheila Tate, partner, Powell & Tate, Washington. Producer: Ed Esposito, vice president, information media, Rubber City Radio Group, Akron, OH. Building a News Brand Across Multiple Platforms Building a solid TV news brand position just isn't enough any more. Now our news brand must work with wildly different new platforms: websites for specific audiences, cell phone alerts, and niche digital channels. As revenue from tradition news broadcasting continues to shrink, building these new media platforms is a vital part of our growth strategy. But promoting these new platforms dilutes the brand for our highly profitable TV newscasts. What's a news director to do? How can you position a high school football website and a fishing cell phone alert under one brand? Should all your Internet, cell phone and broadcast be one brand, or should you have different brands for different platforms? In this example packed session, Graeme Newell shows you how some the best branders in the world tackle these difficult problems. Find out specific strategies for bringing wildly varying product categories under an easy-to-understand and highly profitable brand. Facilitator: Graeme Newell, president of 602 Communications, Charlotte, NC. Exhibitor Showcase Session Classroom: Creating Powerful News Create powerful content that will build your audience for news. Winning newsrooms are built on day-to-day output, not just on the "big event" or "big story" day. Learn to create compelling content for the rest of the days, when you need to create interesting, informative and entertaining stories to keep your audience tuned in. Learn the methods to combat the two main "objections" audiences have to broadcast news: It's boring or it's too depressing. Take away proven methods that will leave your audience wanting MORE instead of tuning out. Learn from one of the world's leading broadcast consultants, who has worked with radio and TV news departments in the U.S. and 27 other countries. Facilitator: Valerie Geller, president of Geller Media International News-Talk Broadcast Consulting, New York.
3:30 - 5 pm	Unopposed Exhibit Time/Event on the Show Floor
Wednesday, April 16
7:30 am - Noon	Registration Hours
7:30 am - 3:30 pm	News Shop
8 - 9:15 am	Educator Breakfast & Program The deans of the nation’s top journalism and communication schools gather for a one-of-a-kind summit on what they’re teaching and whether it serves the needs of professional newsrooms. Our moderator will lead a lively discussion meant to challenge the foundations of journalism education and get panelists and audience members alike thinking about what we really need in our entry-level journalists. Panelists: Christopher Callahan, dean, The Walter Cronkite School of Journalism and Mass Communication, Arizona State University, Tempe, AZ; Joe Foote, dean, Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman, OK; Pam Johnson, director, School of Journalism and Broadcasting, Western Kentucky University, Bowling Green, KY; Linda Shipley, associate dean, Lincoln College of Journalism and Mass Communications, University of Nebraska, Lincoln, NE; Ester Thorson, dean, Missouri School of Journalism, Columbia, MO. Producer: Stacey Woelfel, news director, KOMU-TV, Columbia, MO.
9 am - 5 pm	Career Day The NAB Education Foundation, in partnership with the Broadcast Education Association and RTNDA, will host a Career Day, attracting nearly 60 participating broadcast and media companies and 1,500 job seekers from around the country. Career Day is an initiative to increase diversity in broadcasting. Contact Karen Hunter at khunter@nab.org or 202.429.5498.
9 - 10:30 am	Career Day Networking Roundtable This is an opportunity to have one-on-one conversations with leading executives and professionals in broadcasting.
9 am - 3:30 pm	Exhibit Hours
9:30 - 10:45 am	Concurrent Programs Managing Millennials "Millennials" are starting their careers in the broadcast industry and bringing sets of skills with them that your newsroom need. What are those skills? What may be missing from their knowledge toolkit? As partnerships between educators and industry leaders continue to grow, what should broadcast educators consider implementing to help ensure "best-practice" transitions from classrooms to newsrooms? Find out what newsroom managers need to know to help this generation succeed. Moderator: Deborah Potter, executive director, NewsLab, Washington. Panelists: John (JJ) Murray, news director, KIMT, Mason City, IA; Marselis Parsons, news director, WCAX-TV, Burlington, VT; Mary T. Rogus, associate professor, EW Scripps School of Journalism, Ohio University, OH; Bill Schwanbeck, adjunct professor, Quinnipiac University & Lyndon Sate College, Hamden, CT; Producers: RTNDF News Leadership Project and David Ballou, professor, chair, department of television studies, Lyndon State College, Lyndonville, VT; Sponsor: McCormick Tribune Foundation. Helicopter Coverage: Safety in the Skies Helicopters play an important role in the newsgathering process as they help journalists reach news scenes quickly. Without them, covering emergency situations like the aftermath of hurricane Katrina or the California wildfires would not be the same. They also play a daily role in covering traffic. The fatal crash of two helicopters in Phoenix this summer has raised concerns about pilot safety and possible government regulation. This session will address pilot safety issues, a separate cockpit for the pilot, reporting and piloting simultaneously, taking risks to "get the story," navigating the increasingly competitive local markets and crowded metro airspace, access to restricted air space post September 11, FAA restrictions, noise abatement and pooling helicopters during big stories. Moderator: Robert Long, vice president and news director, KNBC-TV, Los Angeles. Panelists: Keith McCutcheon, chief pilot, WISH-TV, Indianapolis, MN; Larry Welk, president, NPBA, California; David York, vice president of regulations and international affairs, Helicopter Association International, Alexandria, VA; Producers: Helicopter Association International and RTNDF. Sound Streaming: Boost Your On-Line and On-Air Traffic Today There are thousands of on-line radio stations and audio streams on the Internet, and the numbers keep growing daily. Learn how to make yourself heard above clutter, how to increase your on-air and on-line listening, and drive traffic to your website. New technologies have made it simple to steam audio on the Internet. This panel explores the many common misconceptions and myths surrounding radio on the Internet and shows how to make this growing platform work for you. Radio GMs, program directors and news directors will leave with steps to increase their radio station streaming and make it unique. Panelists: Jerry DeMink, vice president, CNN News Services, Atlanta; Bill Roswell, director of digital news and media, KYW Newsradio, Philadelphia; <.b>Kathy Walker, news director, KOA Radio, Denver. Producer: Donna Francavilla, freelance reporter, CBS Radio News, Birmingham, AL. Writing the American Story with Bob Dotson Why are so many stories on television and radio dull? The number-one reason is bad writing. Shopworn adjectives and meaningless jargon are dragging stories down. Bob Dotson returns to lead this standing room-only workshop. Don't miss out. Facilitator: Bob Dotson, American Story with Bob Dotson, Today Show, NBC News, New York.
10:30 am - 5 pm	Career Fair Hours Sixty broadcast and other media companies will be on hand to meet and interview job seekers. Contact Karen Hunter at khunter@nab.org or 202.429.5498.
11 am - 12:15 pm	RTNDF/BEA/NABEF Super Session: What Would Murrow Do? If Edward R. Murrow were alive today, how would he handle the swirl of ethics questions in today's media? Is it really a different world or is it less complicated than we’re making it out to be? This discussion of journalistic ethics framed by the digital convergence is something all electronic journalists can benefit from—a look back at the philosophical base that guides us all each day. Hear from scholars who have studied Murrow and from news executives grappling with the issues of today and tomorrow. This session is a must for all electronic journalists as we examine the legacy of Murrow and where we are headed in the future. Moderator: John Cochran, senior correspondent, ABC News, Washington. Panelists: Marci Burdick, senior vice president of broadcasting and cable, Schurz Communications, South Bend, IN; Stanley Cloud, co-author, The Murrow Boys, Washington; Mark Effron, President/COO, Titantv.com, New York; Harvey Nagler, vice president of news, CBS Radio News, New York; Stacey Woelfel, news director, KOMU-TV, Columbia, MO; Dr. Betty Winfield, Professor, Journalism Studies, University of Missouri Curators' Professor and Author, The Edward R. Murrow Heritage: Challenge for the Future, Columbia, MO Producers: RTNDF's Journalism Ethics Project, BEA and NABEF. Sponsor: Ethics and Excellence in Journalism Foundation.
2:15 - 3:30 pm	Unopposed Exhibit Time