Brandon Mercer

November 25, 2013 1:30 PM

Habits of future-proof TV stations

Third in a series: Finding ROI in the digital age and embracing automation. Read More

November 18, 2013 1:30 PM

Habits of future-proof TV stations

Second in a series: Content is currency. There new ways to gather it and cut costs. Read More

November 11, 2013 1:30 PM

Habits of future-proof TV stations

First in a series: Adapt digital and newsroom technology to build your future brand. Read More

October 2, 2013 1:30 PM

Making, marketing news takes a village

If we were to build a company structure today to efficiently make and market our product, what would it look like? Read More

September 25, 2013 1:30 PM

What hill can we absolutely not give up?

Find your brandable niche and be the best in your market. Read More

September 18, 2013 1:30 PM

Get social, get mobile, get going!

We take a closer look at the numbers behind delivering local news with social media and mobile. Read More

September 11, 2013 1:30 PM

Is our news product palatable to customers?

In part 2 of our special series, we look into presenting news to audiences on-air and online. Read More

September 4, 2013 1:30 PM

Customer questions that can save local news

In the opening piece in a special series, we look at ways to zero in on audience needs. Read More

April 10, 2013 1:30 PM

When newsrooms withhold news

How do you balance journalistic instincts to share information, with protecting your competitive advantage? Read More

January 24, 2014 1:30 PM

Grand Theft Camera: Is Your Newsroom As Safe As it Can Be?

The last thing on a reporter’s mind as they deliver their story is what is happening out of sight, out of mind, and in... Read More

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