By Lydia Timmins, RTDNA Blogger
NAB is for professors too!
Like many of you, I’m just getting back from NAB and Las Vegas. Like many of you, I wandered the show floor to see all the cool gadgets and latest technology. But most of you did not experience the other part of NAB: the Broadcast Education Association’s (BEA) annual conference. More than one thousand educators and students gathered right next door in the Hilton to drool over the toys in the Convention Center, but also to talk about the challenges we face educating the people who are going to be your newest and greenest employees.
Panels addressing how to teach tech skills in a rapidly changing business, strategies to teach the core values of journalism and integrity, and conversations with professionals from all areas of broadcasting help us stay current. We discussed how our skill and ability as researchers might benefit small station groups who can’t afford to hire the big guys to do that job. We invited news directors to tell us what they want to see on a resume reel and what is the main skill they wish our students had; writing, of course!
One concept, though, came up in several of the panel discussions and in the casual conversations around coffee. How do we teach the core values of journalism? Faculty from the University of Central Florida to Suffolk University to Arizona State University and Penn State produce student newscasts regularly. Universities and colleges with strong radio news concentrations struggle with the challenge too. How do we teach not just integrity, but also timing, flow and structure to people who really don’t consume broadcast news? As much as the professionals keep searching for the audience, we are searching for ways to teach those non-viewers the craft of local radio and TV news.
So as you go back to your stations and newsrooms, we’ll go back to our classrooms and lectures with what we’ve all learned in Vegas.
- A glimmer of good news
- RTDNA Region 8 Director named
- RTDNF to honor Gannett's Dave Lougee
- Federal shield law: Member call to action!